Multivariate Split Testing
It's Cooler Than It Sounds!
Multivariate Split Testing: Make your website optimise itself
Multivariate testing divides visitors on a single page simultaneously allowing you to test out many different attributes within that page.
So with this you can test out prices, offers, titles, headlines, colours, sizes to see which work best for your product, with multivariate split testing you can isolate elements on a single page to find out which combination is most effective.
We all know that page elements can radically impact your sales, so with the powerful insight of Multivariate testing you can be guaranteed that your existing web pages will be enhanced to reflect the needs of your customers and prospects.
Multivariate Landing Page Optimisation
When you need to convert customers at a high rate a compelling landing page for visitors is essential. To achieve a page which makes visitors convert means testing out a whole combination of variables, the page might have a collection of different images, different title elements, headlines etc.
Multivariate testing can handle these combinations easily by randomly splitting traffic to the page making sure that each visitor only sees one version of that page meaning you can determine the optimum landing page combination and know just how effective each page element is.